Tiffany presented a campaign with real relatives

Tiffany presented a campaign with real relatives

Events & Lifestyle
Tiffany presented a campaign with real relatives
09/11/2015
Real families are preparing for the festive season
Tiffany & Co. Presented the New Year’s festive campaign of 2015, which continues to develop the theme of real families and relationships. On advertising frames, people who hand each other a blue Tiffany box and its sparkling content are captured by family bonds. Slogan Campaigns – Joy Comes Out Of The Blue (in the Russian version “Joy has its own color. Tiffany color”).
Real relatives took part in the campaign: the top model of Brad Croenig with sons, Sasha Models Knejevich and Anya Rubik, as well as the brothers Elijah, Kieran and Braid Crobers. The author of black and white pictures was the famous photographer Mario Sorrenti. Two previous Tiffany campaigns – launch of updated Tiffany Victoria collections, Tiffany Bow and Tiffany Infinity, also removed Sorrentti, and preceding her “Will You” authorship of Peter Linberg – were also built around the relationship between loved ones and relatives.
In addition to the black and white campaign, the director Michael Hawsman took off a 60-second video for Tiffany, transmitting the spirit of magic and a gift expectation in the pre-Christmas New York.
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