Events & Lifestyle
H. Moser & Cie made cheese hours
12/01/2017
Material was selected for 100% Swiss Made clusters
H. Moser & Cie has shown the previously announced 100% Swiss watch, surprising the public by the fact that the SWISS MAD model body is made of the real Swiss VaCherin Mont d’or Médaille d’OR cheese in combination with the ITR composite material. In a humorous video video, telling about the novelty and at the same time, ridicuing all the ideas about the original Swiss products, as well as the pre-election campaign of Donald Trump, it is argued that the clock does not smell.
Fumé’s red clock dial with double watch markers should remind of Switzerland flag. A housing is fixed on a manually strap from cowhide skins. The company’s press release says that the cost of the watch is “1,081,291 Swiss francs – direct reference to the date of signing by the Swiss federal charter on August 1, 1291. All means from the sale of these hours will be aimed at creating a fund to support independent Swiss watch manufactories, suffering from the difficulties of the current economic situation and attract Asian suppliers. ”
The clock is equipped with a HMC 327 gauge with a manual submission, which is visible through the transparent back cover.
The company has released a more innocent version of the Venturer SWISS MAD model in a 39-millimeter white gold case. It has the same dial and strap, like the “cheese” version.
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