Installation Tiffany & Co in a new store in Selfridges

Events & Lifestyle
Installation Tiffany & Co in a new store in Selfridges
06/07/2015
The atmosphere of Fifth Avenue was transferred to London
Tiffany & Co. Opened a new store area of ​​220 square meters in the London Unfridges department store. The ceiling of the tenth salon in the UK is decorated with a unique sculpture of Thomas Saracino, exploring the light, refraction of rays and facets that are echoing with other elements of the design. In honor of the discovery in the boutique, decorations from the Tiffany T collection are exclusively presented – united sterling silver and black ceramics a wide bracelet and a ring with slots. You can also purchase and from July to August 2015.
Another surprise dedicated to the opening is the installation called Fifth & 57th. This angle of the building, where the flagship store Tiffany in New York has been moved to London. Installation will work from July 3 to July 12 at the Old Selfridges Hotel, which is adjacent to the department store itself. Visitors are included through the metro doors and fall into Manhattan, created with hundreds of boxes and light projections. The facade of the flagship store welcomes guests with showcases of the authorship of the legendary Gina Mura, who was responsible for the content and stylist of Tiffany showcases from 1955 to 1994. Here you can use the services of a master who, as a compliment, Tiffany’s buyers makes engraving manually.
Guests can also stay on a bench with the famous Magnolia motif Luis Comfort Tiffany, an American designer of the late XIX – early XX century and the son of the company’s founder. Installation transmits symbols and sounds of the city in videos about the launch of the new hours of Tiffany CT60, the Heritage Heritage of the Company and its founder Charles Lewis Tiffany. Charlie’s Bar will offer cocktails inspired by a large apple, live musical performances are planned here. A merchant with a mobile tray truck will coal visitors with salt pretzel or coffee.
Every 13 minutes, the light projection of the setting sun symbolizes the completion of the next day on the fifth Avenue. While the shadows fall, the sun turns into a Tiffany diamond.
About 300 guests came to the opening of the installation, among which were the model Poppi Mid, the fashion editor of Tank Magazine Caroline Issa, model Olivia Inge and Zara Martin, TV host Graham Norton, etc.
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