Let’s say right away that we do not recommend buying any wristwatch for investment. This is not the most volatile market in the world, and many experts are completely sure that only about 20% of luxury watch models are suitable for investments and only for people who clearly understand the issue.
However, there are some key models of wristwatches on the market that are more likely to continue to rise in value in the future. Most of these watches are still in sales or limited editions, so it makes sense to take a closer look at these models. As the saying goes: the classics do not get old, but always remain the classics, which will be appreciated even after several decades.
Here are 6 wristwatches that (as many experts say) are more likely to increase in value several times over the time range from 10 to 30 years:
(*This article is not an investment recommendation, but is for entertainment purposes only).
1. Patek Philippe Steel Nautilus 5711
In the modern world, there are very few wristwatches with such enormous prestige, popularity and scope as the iconic Patek Philippe Nautilus 5711 in stainless steel with a blue dial. Although it is one of the most expensive watches in the world, it is also the most coveted watch in the entire Patek line, with a huge line to buy.
When creating the hull of the legendary “Nautilus”, the shape of the porthole of a transatlantic ocean liner was used. It features a wide octagonal bezel and lugs on both sides of the case.
The watch case and bracelet were made of nickel-chromium-molybdenum steel. The same steel was used in the construction of tanks during World War II. This was considered the highest standard at the time. This metal can withstand extreme temperatures and pressures and has the great advantage of being lighter than conventional steel. In terms of the bracelet and folding clasp, it was unlike anything anyone had ever seen when this watch was launched on the market. The perfect combination of jewelery style and athletic durability.
If we talk about the dial, then it is quite simple, but thanks to its horizontal embossed lines, indexes and white gold hands, it has some kind of magical appeal. In fact, almost the entire history of Nautilus is a simplicity and luxury that a huge number of modern people enjoy.
What the expert says: Simon de Burton, expert on luxury watches and auctions.
Simon de Burton argues that even the updated Patek Phillippe Nautilus 5711 models will only grow in value over the years. “ This watch reminds us of the beauty of true Swiss watchmaking, ” he said. In general, de Burton is confident that in 20-30 years the average price of even used Nautilus at the largest watch auctions will be several times higher than the current average price of these watches.
The current retail price of this watch is $ 75,000 (5.5 million rubles). The difference in price for Nautilus may differ depending on the model and the date of manufacture.
2. Audemars Piguet Royal Oak
The first thing you’ll notice when you start using Royal Oak is the beauty of the light bouncing off polished surfaces. They shine like no other watch and brightly reflect even the smallest light.
The standard Royal Oak still has an octagonal case with visible screws and an integrated metal bracelet. The name of this model is taken from the battleships HMS Royal Oak of the Royal Navy, and the characteristic octagonal bezel is said to be inspired by the portholes of these ships.
The design also has several distinctive features. One example is the satin and polished finish of the integrated bracelet and stainless steel details to create a three-dimensional look. In this sense, the Royal Oak was a highly innovative watch.
What the Expert Says: Kyron Keogh, Auction Specialist and Managing Director of ROX
“The Royal Oak has remained largely unchanged since 1972 and for good reason – Gerald Genta’s octagonal case and integrated bracelet are incredibly brilliant and rare. Such integrity will acquire a lifetime value, both sentimental and monetary. Every year the cost of Royal Oak is growing along with the massive demand for these watches, which has never been fully satisfied. There is a particularly high demand among collectors for the original Ref. 5402ST, in a couple of decades their value could reach really crazy numbers. “
The current average retail price of this watch is $ 27,000 (RUB 2 million).
3. Rolex Submariner
The famous Rolex Submariner is one of the most successful diving watches in history. The Rolex Manufacture 3135 movement is housed in a 904L stainless steel case and is water-resistant to 300 meters. Of course, the Rolex Submariner is not the first diving watch ever created, and certainly not the last. However, it was they who made diving watches popular among the non-professional. The Submariner kicked off the trend and popularized the iconic diving watch look that many companies copy and even grossly steal.
The original Submariners were produced in 1953 and today new models remain faithful to the original. As new watch technologies emerged, many of which were patented by Rolex, the Submariner only got better, more accurate and more reliable. The only thing that has remained unchanged is the iconic appearance of the Submariner. With their elegant, timeless appearance, high quality finishes and incredible popularity, they are a safe investment. The Submariner is one of the most popular and sought-after Rolex watches, so its value will only increase over time.
What the expert says: Simon de Burton, watch and auction expert
“A steel Rolex sports watch is a safe investment, you will never see a Rolex Submariner over two or three years old selling for less than it originally cost. This is because Rolex is the premier luxury watch brand, in fact, all three Rolex sports watches – the Submariner, Daytona and GMT – have grown significantly in demand, as well as dramatically increased in value due to Rolex’s lack of inventory and limits production every year. Any Rolex Submariner bought in 2000-2005 in 2020 proved to be a great investment, even the used models on the market have grown at least 3 or 4 times their original value , ”concluded Simon de Burton.
The current average retail price of this watch is $ 9,000 (~ 680,000 rubles).
4. Breitling Navitimer 1959 Re-Edition
Everyone knows about the iconic Breitling Navitimer. The name of this watch comes from a combination of the words “navigation” and “timer”. This is because this watch has one of the most recognizable dial configurations, with a built-in slide rule.
The original Breitling Navitimer was created in 1952 especially for pilots. And the Breitling Navitimer Ref. The 806 1959 Re-Edition is a renewed homage to the original Navitimer, which has improved on what was in them. Most of the changes have been made to the Breitling in-house caliber B09 – a mechanical, hand-wound movement with a power reserve of approximately 70 hours, which now (in fact) guarantees a lifetime of these watches.
The reissue of the legendary Breitling Navitimer brand this year combines a chronograph with a rotating slide rule – a scale that pilots can use to calculate fuel consumption and airspeed, updating one of the most iconic pilot’s watches ever made with a new movement and 70-hour power reserve.
Auction specialists are confident that the updated Breitling Navitimer 1959 Re-Edition will cost a lot of money for several years, since only 1959 pieces were produced, just in honor of the year the original was released. This is a one-of-a-kind watch that will be difficult to find on the market in just a few years, which is why it will truly appeal to both collectors and fans of the original Breitling Navitimer.
The current average retail price of this watch is 7,700 euros (640,000 rubles).
5. Jaeger LeCoultre Master Memovox
The post-war economic recovery in the 1940s spurred ingenuity, and Jaeger-LeCoultre used all of its enthusiasm to develop alarm clocks. In 1950, the first Memovox model was born, and everything else, as they say, is history.
The refreshed Jaeger LeCoultre Master Memovox is a tribute to the original and is sleeker than ever. The case is polished, on the right side of the case, as it should be, there are two Memovox crowns at the 2 o’clock and 4 o’clock positions. The two crowns that are considered the signature Memovox feature have different functions; the first is to set the time, the second is to set the alarm.
As beautiful as the new Master Memovox case is, the Memovox Timer dial remains the real star of the show. The watch looks modern with a two-tone blue dial. Also on the dial there is a curious inner ring with embossed engraving of Arabic numerals, the alarm function is displayed here.
70 years after the first Memovox was launched, Jaeger-LeCoultre presented not only an updated Master Control Memovox, but also a new limited edition version with an unprecedented complication on a Jaeger-LeCoultre watch. It is noteworthy that this Memovox watch is released in a limited edition of 500 pieces, so the increase in their value in the near future is practically a fact.
The current average retail price of this watch is £ 9,350 (RUB 914,000).
6. Panerai Luminor Base Logo
If you’ve come this far, here’s another top-pick favorite from auction owners and watchmakers. This is, of course, about the Luminor Base Logo. It seems that the design of these watches will never become outdated, and the filling itself will be improved from year to year. Despite the transfer of production of Panerai watches to Switzerland, the Panerai style remains true to the original Italian design of the mid-20th century.
Panerai offers a huge collection of watches with over 20 in-house movements to choose from, as well as a number of third-party movements. Although there are 150 models in the Luminor family, each of them is limited in one way or another (except for the most basic one).
What the expert says: Simon Sutton, director of Knightsbridge watches
“The chunky Panerai pillow-shaped Base Logo watch is a modern cult phenomenon and one of the best cash investments you can make. Panerai has a fantastic collector base, and even with small changes, each model is limited, so whichever Panerai model you choose will become collectible in the next few years. Historically, Panerai have gained in value over time, especially early examples of new models. Wait until Panerai decides to discontinue any new model, and in 10 years you will be able to sell them for twice (or maybe three times) as much. “
The current average retail price of this watch is $ 4,750 (RUB 350,000).